Unsanctioned AI Tools Across Brand Teams

Brand, category, and regional marketing teams adopt AI writing, image, and analytics tools outside IT review. Each tool may touch consumer data, unreleased campaigns, or partner information, and many have no owner or contract. PointGuard AI discovers AI tools across clouds, SaaS, repositories, and endpoints and assigns ownership so security teams can approve, restrict, or retire them.

Decentralized brand teams multiply unmanaged AI tools.

• Regional teams buy AI tools with corporate cards.
• Agencies connect their own AI to company data.
• No one owns many of the tools in use.
• Security cannot assess what it cannot see.

AI Discovery & Inventory and Shadow AI Control build a complete inventory and enforce acceptable use.

1. Discover across vectors. Scan clouds, SaaS integrations, repositories, network traffic, and endpoints for AI tools, agents, and MCP servers.

2. Assign ownership. Record a business owner, brand, region, and purpose for each AI asset.

3. Assess and decide. Flag tools that touch consumer data or unreleased campaigns, and approve, restrict, or block them.

4. Keep it current. Rescan continuously and alert owners when new tools appear.

• OWASP Top 10 for LLMs: LLM02 Sensitive Information Disclosure and LLM03 Supply Chain, covering data exposure through unreviewed tools and unvetted vendors.
• OWASP Top 10 for Agentic Applications: ASI04 Agentic Supply Chain Vulnerabilities and ASI10 Rogue Agents, addressing unvetted agent components and tools operating outside governance.
• NIST AI RMF: GOVERN sets acceptable use; MAP inventories AI tools; MEASURE assesses exposure; MANAGE restricts unapproved tools.